No. 723 Laundry Detergent Household Supplies The Laundress

No. 723 Laundry Detergent

Name: No. 723 Laundry Detergent
Brand: The Laundress
SKU: DT72316001
Price: 26.00 USD
Availability: InStock

Rose-Scented Laundering

Fragrance Notes:

Top: Geranium

Heart: Damask Rose, Jasmine, Lily of the Valley, Violet

Base: Patchouli, Guaiacwood, Amber

Rich and floral No. 723 fragrance with indulgent notes of Damask rose, geranium, and amber
Laundry detergent formulated to improve cleaning and target stains
15 washes
16 FL OZ (1 PT) 473 mL

Pamper and clean special everyday garments like pajama sets, robes, and bedding with our sensorial and complex No.723 Laundry Detergent. Crafted by world-class perfumers, the No.723 fragrance features the mysterious and alluring Damask Rose. Blended into our expert-designed, concentrated laundry detergent formula that targets stubborn stains, dirt, and grease, enjoy an indulgent washing experience evocative of a fragrant rose garden at bloom.

Pair with The Laundress Fabric Conditioner and Fabric Spray in No.723 for a sensorial, start-to-finish laundering experience.

No. 723 Laundry Detergent

$26.00

How to Use

About Us

The beginning

We create exceptional fabric care solutions designed for beautifully clean laundry, for people who love their clothes. Our all-purpose detergents and fabric care line will clean and care for everyday laundry, from shirts to sheets. The updated formulas give your clothes a deep clean with just one wash while the enzyme complex targets stubborn stains, dirt, and oil residue.

Philosophy

Our development

The Laundress was founded with a singular mission: to provide exceptional fabric care solutions for the clothing you live in and love. For over 21 years, we've taken pride in helping you care for everything from crisp shirts to delicate cashmere and linens. Our commitment to quality runs deep, and we’ve taken meaningful steps to ensure our products meet the highest standards of safety and performance—because earning your trust is our top priority.

Your Cleaning Experts

Tips & How-to's

The Laundress is your go-to source for expert fabric & home care

Visit our Comprehensive Tips & How-Tos

Fine Fragrances

Our complex, bespoke fragrances are crafted by master perfumers for a beautiful sensorial experience.

Commitment to Safety

Crafted with high-quality ingredients, our products deliver exceptional safety and beautiful results for your fabrics + home.

Expertise Since 2004

Backed by 20 years of dedication, we provide expert solutions to preserve your most-loved fabrics

Fresh Takes from Real Customers

See why clean has never smelled—or felt—so good.

Overall rating: 4.6709957 / 5 from 231 reviews.

AI Generated Review Summary

No. 723 Laundry Detergent offers a rich floral fragrance with notes of Damask rose, geranium, and amber. Customers appreciate its effectiveness in removing stains and dirt, and its gentle yet effective cleaning power. The scent is described as delightful, long-lasting, and luxurious.

Summary topics

Stain Removal (18%): Based on a significant number of customers, the general consensus is that this product is effective at removing stains and dirt.
Fragrance (15%): Many customers expressed appreciation for the fragrance, describing it as delightful, delightful, and long-lasting.
Overall Recommendation (5%): Customers raved about the Laundress No 723 Laundry Detergent, highly recommending it.
Cleaning Effectiveness (12%): Customers expressed satisfaction with the cleans, as they found it to be gentle, effective, and pleasant.
Laundry Experience (6%): Customers expressed appreciation for the clean and fragrant experience of using the laundry detergent, considering it the best they have ever used.

Review topics: [size, quality, look, fabrics, packaging, value, results, works, use, feeling, scent, detergent, clothes, fragrance, cleans, bottle, laundry, laundress, formula, rose, buy, stains, loads, wash, amount, aroma, garments, whites, cup, brand].

Review highlights

"It does have a very feminine rose fragrance and made my clothes feel luxurious." — Shop.Aholic148
"We like this fresh scent and wish Laundress would add more scented options to their lineup of detergents." — Anne L.
"This laundry detergent smells so good and cleans my clothes nicely." — Courtney M.

Reviews

The Best Rose Smell that I’ve found

"I have been searching for a true garden rose scent, No. 723 is the absolute best by far. I have the laundry detergent and the fabric spray. I would love to be able to add the scent to my wool dryer balls (a true dryer ball oil) and I wish I could get No. 723 in a gallon size. I have found my perfect laundry detergent."

— Traci H. (5/5)

🤍 roses and this scent

"Absolutely love the scent!!!! Work’s wonderfully, cleans clothes, laundry smells so good."

— Kathy S. (5/5)

Best scent laundry

"Wow! I consider myself a laundry snob for sure and before I found the Laundress I would have told you I have a 3 product r I have one product I can't say enough about! This scent is amazing! It smells like roses in a very chic & rich way, it cleans my clothes well & I feel confident I'm not hurting my family daily by washing with harsh chemical soaps. A little bit goes a long way. I love when my laundry has dried either in the dryer or hung, & I make my bed & put on fresh pjs, because the scent is truly beautiful & makes me feel so good. That's why I'll say the laundress invokes a feeling of satisfaction & comfort & beauty. My only request is that they offer this scent in a bigger bottle!"

— Briana (5/5)

Makes laundry a pleasure

"I am delighted with my new laundress detergents! I am using less, the scents are wonderful, and my clothes are cleaner than ever. I have also decreased my bleach use considerably when washing whites and using the Laundress Whites Detergent. They are bright and clean. Fantastic products."

— Coby G. (5/5)

"I love the scent"

— Rani (5/5)

Roses

"Wonderful fragrance that makes a small room smell so much better."

— julie w. (5/5)

Tried a smaller bottle. Has

"Tried a smaller bottle. Has a nice scent but a little too flowery for me."

— Dawn D. (4/5)

"Smells wonderful! Already washing one of my favorite sweaters."

— Amy (5/5)

"Love the fragrance, not overpowering! Does an excellent job cleaning. I use this on all of my hand washables."

— Bridget (5/5)

Great Fragrence

"As expected, great."

— Ellen B. (5/5)

Q&A

I'm totally confused by the reviews; some love the scent, some not. I noticed that many were given a sample to use, how can I get one? I love a rose, lavender & spicy scents but I'd rather try first. Same with perfume, I'd never buy before smelling it. I'll check, perhaps there's a room spray that I can try first.?? I wish you much success.: Hello! Thank you for reaching out! We hope to offer sample sizes in the near future. In the meantime, 723 scent can be described as: Top Notes: Geranium Heart Notes: Damask Rose, Jasmine, Lily of the Valley, Violet Base: Patchouli, Guaiacwood, Amber If you have additional questions, please reach out to our customer service team and we will be happy to assist!
I'm not a fan of floral scents. Is this scent aa strong floral scent? I'm trying to decide if I would like it or not.: Hello! This scent is floral forward. If you are not a big floral fan, I would recommend Isle or Classic for a fresh laundry scent!
Would love this available in the gallon size: Hello! Thank you for reaching out and sharing your suggestion! We will be sure to pass this amazing suggestion along.
Hello! How does this scent compare to the Le Labo Rose 31? We loved that smell! Are they similar? Thanks.: Hello! Thanks for reaching out! The scents differ however, 723 is a lovely rose scent. The scent description is as follows: Top Notes: Geranium Heart Notes: Damask Rose, Jasmine, Lily of the Valley, Violet Base: Patchouli, Guaiacwood, Amber
Will there be dryer sheets in this fragrance?: Hello! At this time we do not have dryer sheets but we will be sure to pass your suggestion along!